University Convineince Store Essay Example | Topics and Well Written Essays - 1500 words

University Convineince Store - Essay Example The store,  which is planned to be opened in the university campus,  is mainly targeted to provide a convenience to the students residing in the university accommodation and just off campus. The opening of convenience store in the university campus will be of a great deal because the campus is located in  the out strikes of the city  and there is no convenient availability of groceries and other products available to students. The store will be of a great convenience to the student community  and  there is also a high need of such store in the area. The store will provide a hassle free experience of shopping the daily requirement commodities used by the students (Targeting Convenience Store Customers, 2011). The convenient store will also provide utensils like books, pencils, pens and so on, to students in the campus which is in high demand at the campus and which the students found it difficult to manage. Bringing the convenience store will be highly beneficial to the ar ea and students (City of Saint John Citizen Survey - Fall 2010, 2010). Target Market The target market has been identified by analyzing the need of the community at large. The target market needs to be evaluated in order to analyze the targeted customer group. The target market for the convenience store is the main university area and the nearby localities which can approach the store in an easy and convenient manner.  As the campus is located in the out strikes of the city, there is a high inconvenience and hassle faced by the students to meet their day to day requirements (Dunne, Lusch & Carver, 2010). Looking at this factor the target market set for the convenience store are the university campus and nearby areas. There are a large number of students residing in the university... Convenience is the vital factor which is seen by each and every individual around the globe when looking for purchasing the day to day usability items. Convenience store can be said to be as the store which provides a range of products with respect to the day to day usability items like, toiletries, alcoholic, news papers groceries and tobacco products and so on. These stores are opened in the localities which provide convenience to customers to make their purchases in an easy and convenient manner. The report has successfully defined about the convenience store which offers the day to day usability items to the individuals. The report has also discussed the market and customers, which can be targeted by the store for selling their products. The report has discussed that university and hospitals can be targeted for selling the goods. The report has also described that students, staff, patients, local business, tourist, researchers, and athletics can be targeted by the convenience store and can easily increase their sale. Through offering a wide range of goods; the store can enhance its sale and increase its profitability. If the customer based is increased the store can gain reputation or popularity in the near by area and can easily increase its customer along with customer loyalty.

International Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words

International Marketing Plan - Assignment Example As this continued, it broke down the units that were used for the manufacturing process and allowed new businesses to come in. The result was openness in the economy for multinational businesses and new levels of self – expression that were included in the Chinese culture (Donnithorne, 605, 2002). The trends in Shanghai have continued with this with different approaches to culture through statements related to culture, prestige and social status. Examining the launch of Gini and Jony, Indian kids wear manufacturer, can provide further insight into the trends and market that the manufacturer can expand into with the Chinese market. Gini and Jony is one of the top brands in India for children’s wear and continues to provide new trends in the textile industry. Currently, the textile manufacturer provides several different brands of clothing, all which are designed from trends that are a part of kid’s fashion. Some brands include the Happy Style, Jeans, summer clothing and baby wear. There are also international brands that have affiliate agreements with Gini and Jony and are offered in different store locations, including the United Colors of Benetton, Levis and Puma. The main focus of the store is to offer the top ten brands within one location for children. From the several brands that are offered, is the store names of â€Å"Freedom Fashion,† which is designed to provide new looks and trends that children can enjoy. All of the textiles that are offered through the company are designed with fashion statements first, specifically for children. Coordinated outfits, seasonal trends and looks that are unique to Gini and Jony are at the basis of the store and the manufacturing that is used for children’s wear (Gini and Jony, http://www.giniandjony.com/, 2010). The focus of Gini and Jony has currently led to new alternatives for expansion throughout India as well as in other areas of the globe. The company is currently